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News International were looking for the most advanced eCommerce payments system available when the decision was taken to monetise content through their flagship news website the Times. Drawing upon MPP's experience in the Media and Entertainment sector at providing award-winning eCommerce payment gateways to monetise digital content led MPP to being selected for the exciting project. The Times website offers users the online presence of one of the world's longest running broadsheet newspapers. In its online form The Times provides users with content on demand through a paywall delivered by MPP's award-winning payment solution ePayment. By enabling web users to swiftly purchase the content they wish on multiple devices in the home or on the move, and offering multiple payment types not to mention supporting subscriptions means that MPP's eCommerce system brings Times readers closer to the content they want than ever before.
Based on MPP Global Solutions' expertise providing award-winning eCommerce payment gateways for the Media and Entertainment sectors specialising in offering a breadth of payment integrations accepting multiple payment types, offering multiple payment methods across multiple payment channels made MPP the perfect eCommerce provider for the project.
ePayment is one of MPP's core eSuite payment products. With support from MPP's expert development team, ePayment was directly and seamlessly inserted into the Times website presenting the user a paywall to process transactions enabling the continued viewing of content. By delivering an advanced, secure and award-winning payment product tailored specifically for the challenges of the Media and Entertainment sectors means that development time-scales are dramatically reduced and eCommerce payments are swiftly and seamlessly enabled.
Fundamental to all of MPP's eSuite eCommerce payment products is the utilisation of secure centralised payment accounts and one-click transactions. By storing a user's personal details and payment details and with a smooth registration process delivered within the customer journey ePayment enables the user to make single item purchases swiftly and repeat purchases with a simple click. By accepting multiple payment types including local payment types, currencies and Paypal as well as processing alternate payment methods such as subscriptions not only means The Times is immediately well positioned for international users but also can manage their offline subscriptions in one place. Complemented by MPP's tailored management console also means that The Times customer services team can also manage and deal with customer accounts and orders centrally through the MPP eCommerce system.
In the video demonstration above you can see how seamless and swift the payments process delivered to the user is when encountering the Times paywall delivered by MPP. By offering centralised payment accounts and one-click transactions means repeated purchases are easy and barriers to purchase are removed. Furthermore with a very user friendly interface for first time purchases, ePayment makes the customer journey a smooth one, delivering the content users require very quickly.
Contact us today to learn more about eCommerce payment gateways and solutions can work for you.
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